About Roger & David

Roger Morris is someone who puts his community first. That is not something that started when he became a councillor. It goes back much further than that, and the people of Crewe have seen it firsthand for decades.

Roger’s family has been part of the fabric of Crewe since 1920. Crewe Motorcycle Centre on West Street has been in the Morris family for 106 years and Roger is the fourth generation to run it. More than 35 years of working in the same community, knowing the same streets, talking to the same people. That is not a campaign slogan, it is just the truth.

When Covid hit, Roger did not wait to be asked what he could do. He handed over his showroom on West Street to the NHS, free of charge, so it could be used as a vaccination centre for local people. Thousands of residents from across Crewe came through those doors. It was that willingness to just get on and help that caught the attention of Dr Kieran Mullan MP and set Roger on the path into local politics.

In February 2024, Roger stood in the Crewe Central by-election and won, taking a seat that Labour had held for years. He polled 335 votes against Labour’s 277. It was a result that surprised a lot of people, but not those who knew Roger. Residents simply wanted someone who would get things done and be straight with them.

Since being elected, Roger has served on the Southern Planning Committee at Cheshire East Council, challenging poor planning applications and standing up for residents when developers come calling. He successfully opposed an HMO conversion that did not meet the council’s own standards on design and quality of life, a small but important win for the street involved.

Roger lives on Crewe Road in Wistaston, right in the heart of the new ward. He is not parachuted in. He is a neighbour. When he talks about protecting the Green Gap, sorting the roads and keeping the villages safe, he is talking about his own front door.

David Simcox has lived in Crewe his whole life and has always cared about the people in it. That is not something that came with a party membership card. It is just who he is.

Before getting involved in politics, David spent years working as a Citizens Advice Bureau advisor, sitting down with people who were struggling and helping them find a way through. Benefit checks, debt advice, court liaison. Real problems affecting real people. That work gave David a very clear picture of what life is actually like for families in this area and a straightforward determination to do something about it.

In 2024, David stood as the Conservative candidate for Crewe West, fighting on issues he had seen up close: roads that never seem to get fixed, rubbish collections under threat, and housing developments being waved through with little thought for the communities they affect. He did not win that time, but it only made him more determined to keep pushing.

Since then David has been working alongside Roger, raising issues directly with Cheshire East Council and refusing to let things get quietly buried. When the council proposed turning Crewe’s town centre into a 300-home housing estate and calling it regeneration, it was David who stood up at the committee and said plainly what most residents were already thinking: “Turning Crewe’s town centre into a 300-home housing estate is not regeneration, it’s surrender.”

David is passionate about Wistaston and Willaston. He wants to protect the Green Gap that makes these villages feel like villages, get the roads sorted properly and make sure families can go about their lives without worrying about what is happening on the street outside.